Value Proposition Design is the process of understand exactly what problem your product or service solves. By undertanding your customers real goals and challenges you are able to understand if you have a genuine product/service market fit. 

Does your product or service actually solve a problem that people will pay to solve?

Why should you care about this? Many small businesses fall into the trap of not taking the time to understand how their customers and prospects think. As a result they create and market products and services that they care about without really understanding who their customer is and what the customer is actually looking to achieve. This leads to less new prospects and unhappy customers.

How do we solve this? A series of workshops that will help you understand in details exactly who your ideal customer is, the tasks, pains and gains that matter to them and how your product or service aligns or could align to them. Helping you define a clear message to your prospects and customers about how you deliver value to them.