Understanding what are the Key Performance Indicators that drive leads and sales in your business?
Lead Generation and Qualification
Defining the common language and understanding of what exactly is a good lead to your business.
Getting your Sales and Marketing Teams working together and towards the same goals.
Why does this matter to you?
The roles of sales and marketing professionals has changed. Sales peoples roles are being questioned due to the changing nature of the sales process. Marketers roles have become way more technical and this is causing confusion and frustration across the board in the race to keep up. By aligning your sales and marketing teams and ensuring there are common goals you can be more confident of a steady flow of good quality leads and sales.
How do we solve this?
By helping both your sales and marketing teams understand the entire sales process and how each department needs to work together to achieve the same goals. Understanding the value each team brings to the process is key and measuring and reporting on the right metrics.
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